Reveal your skin's natural radiance.

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These primers are life-changing 😳
"Belloxe Primer in action 😍"
"I doubted it; now I love it."

This is what they say about us

Excellent 4.8 / 5

based on 350+ reviews

  • "At 47?? Yes. I was so tired of every primer being tested on 22-year-olds with perfect skin. This one actually works on mature skin. Not "mature skin" in the marketing way — mature skin in the real way, like fine lines around the eyes and that texture on the cheeks that nothing seems to fix. The cool metal tip is genuinely satisfying too. My makeup glides on now instead of clinging."

    Megan H., Brooklyn, NY
    Verified Customer
  • "Finally I've spent — and I'm being conservative — six hundred dollars on primers in the last three years. Drugstore ones. High-end ones. Cult-favorite ones everyone swears by. Every single one slid right off my face by lunchtime. This one doesn't. I don't know what they did differently and I don't care anymore. My makeup stays where I put it. That's all I ever wanted."

    Linda B., Phoenix, AZ
    Verified Customer
  • "Game changer - I'm 44 and I'd been losing my mind over my foundation settling into the two lines between my brows. Like clockwork, by 10am, there they were — outlined. I tried this on bare skin first to see if it was real and yeah… it actually does what it says. One tiny dot, blended in one direction. Foundation went on top and stayed put through a 10-hour day. I'm honestly still a little shocked."

    Diana K., Chicago, IL
    Verified Customer
  • "Hold up Okay I have to write this because I genuinely did not believe a primer could do anything. I'd dismissed the whole category as a marketing scam for like 15 years. My sister kept telling me to try it. I finally caved on a Tuesday. By noon I'd realized I hadn't touched my face once — usually I'm in the bathroom mirror by 11 dabbing under my eyes. I owe my sister an apology."

    Rachel T., Portland, OR
    Verified Customer
  • "My new ride or die I'm 56. I gave up wearing foundation about two years ago because everything I put on aged me five years by mid-morning. A friend gave me a tube of this and I almost regifted it. Then I tried it. My foundation went on the way it used to in my 30s — smooth, no settling, no cracking. I'm wearing makeup again. I missed it."

    Susan R., Charlotte, NC
    Verified Customer
  • "Wedding saver Bought this two weeks before my niece's wedding because I was terrified of how my makeup was going to hold up in Dallas in July. Did a trial run the weekend before. Did the wedding day with it. Eight hours, photos under harsh lighting, no creasing under my eyes, no foundation settling into my smile lines. I'm 52 and my husband said I looked like myself in the photos. That hasn't happened in a while."

    Karen J., Dallas, TX
    Verified Customer
  • "I'm 61. This. I have done the trial and error. I have spent the money. I have tried what feels like every product in Boots and Sephora over the last decade. This is the one I'd been waiting for. Lines around the eyes look softer. Foundation goes on like it should. Takes me less than a minute to apply. (Yes, I've timed it.) Wonderful product."

    Patricia M., London, UK
    Verified Customer